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What are the best amazon ppc tools in 2023?

What are the best amazon ppc tools in 2023?

Are you an Amazon seller looking to maximize your advertising efforts and increase sales? If so, you’re in the right place! As competition on Amazon continues to grow, it’s crucial to have the best tools at your disposal. In this blog post, we’ll be discussing the top Amazon PPC tools for 2023 that will help you optimize your campaigns and stay ahead of the game. Whether you’re a beginner or a seasoned pro, these tools can provide valuable insights and give you a competitive edge. So without further ado, let’s get started!

What are the best amazon ppc tools in 2023

Amazon PPC Tools

Amazon PPC tools are essential for any Amazon seller looking to increase their sales and revenue. These tools provide valuable insights into keyword research, campaign optimization, and competitor analysis.

One of the most popular Amazon PPC tools is Jungle Scout. This tool allows you to track your competitor’s product listings, monitor keyword rankings, and analyze customer reviews.

With this information at your fingertips, you can make informed decisions about your advertising campaigns.

Another great tool is Sellics. This all-in-one platform provides a range of features including keyword research, campaign management, and performance tracking.

If you’re looking to improve your Amazon PPC strategy, Sellics is a must-have tool.

Another great Amazon PPC tool is SEMrush. This tool allows you to track your competitor’s ad spending, assess your own ad performance, and create custom reports.

SEMrush is a powerful tool that will help you optimize your campaigns and increase your sales.

It also includes a profit dashboard that helps you measure ROI and identify areas for improvement.

Helium 10 offers a suite of powerful Amazon PPC tools designed to help sellers optimize their advertising campaigns.

From automated bid adjustments to advanced analytics, this tool has everything you need to stay ahead of the competition.

There are many excellent Amazon PPC tools available on the market today that can help take your business to the next level!

Google Ads "best amazon ppc tools"

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to place their ads on Google's search engine results pages, as well as other websites in the Google Display Network.

With over 3.5 billion searches per day on Google alone, it's no wonder why so many businesses turn to Google Ads for their PPC needs.

One of the biggest advantages of using Google Ads is its massive reach and targeting capabilities. Businesses can target potential customers based on specific keywords they are searching for, geographic location, demographics, and more.

This level of specificity ensures that your ad will be seen by the right people at the right time.

Another advantage of using Google Ads is its ability to track performance metrics such as click-through rates (CTRs), conversion rates, cost-per-conversion (CPC), and return-on-ad-spend (ROAS).

This data helps businesses make informed decisions about their PPC strategy and optimize campaigns for maximum ROI.

If you're looking for a powerful PPC tool with unparalleled reach and targeting capabilities, then you should definitely consider incorporating Google Ads into your digital marketing strategy.

Microsoft Advertising

Microsoft Advertising is a pay-per-click (PPC) platform that allows businesses to advertise their products and services across the Microsoft network.

This includes websites in the Microsoft Display Network, as well as apps and websites running on the Windows operating system.

One of the biggest advantages of using Microsoft Advertising is its ability to target potential customers based on a variety of criteria, including location, age, and interests.

These metrics help you optimize your campaigns and measure the effectiveness of your PPC efforts.With over 116 million unique searchers, Microsoft Advertising offers access to a wide audience for businesses looking to expand their reach.

One of the key features of Microsoft Advertising is its integration with LinkedIn, allowing advertisers to target professionals based on job title, company size, industry and more. This targeting capability makes it an ideal platform for B2B marketing.

Microsoft Advertising also offers advanced automation tools such as AI-powered bidding strategies that help optimize campaign performance by adjusting bids in real-time based on various factors like time-of-day or device type.

If you're looking for a comprehensive PPC platform that offers a wide range of targeting and optimization capabilities, then Microsoft Advertising is a great option to consider.

Additionally, advertisers can use dynamic search ads which automatically generate ad copy from website content.

While Google Ads may be the dominant player in PPC advertising, Microsoft Advertising has distinct advantages such as its integration with LinkedIn and advanced automation capabilities that make it worth considering for your advertising strategy.


Kenshoo is a popular Amazon PPC tool that offers advanced automation and optimization features. One of the standout features of Kenshoo is its ability to automate bidding based on custom rules and algorithms, allowing advertisers to save time while maximizing their ROI.

Another feature of Kenshoo is its powerful reporting capabilities. The platform provides detailed insights into campaign performance, including metrics such as click-through rates, conversion rates, and revenue generated from each ad group and keyword.

Kenshoo also offers a wide range of targeting options, including location, age, gender, and interests. This level of customization ensures that your ads will be relevant and effective.

One of the biggest benefits of using Kenshoo is its scalability. The platform can be used to reach a wide range of potential customers across multiple platforms, including web, mobile, and social media.

If you're looking for a comprehensive and automated PPC platform that offers detailed reporting and targeting capabilities, then Kenshoo is a great option to consider.

In addition to these core features, Kenshoo also offers support for multi-channel advertising campaigns across multiple platforms such as Google Ads and Microsoft Advertising. This makes it a great option for businesses looking to streamline their digital marketing efforts across different channels.

If you're looking for an advanced Amazon PPC tool with robust automation and reporting capabilities, then Kenshoo is definitely worth considering. However, it's important to keep in mind that this level of functionality does come at a higher price point than some other tools on the market.


Optmyzr is a powerful Amazon PPC tool that helps you optimize and manage your campaigns with ease. It offers a range of features to help make your advertising campaigns more efficient and effective.

One of the most beneficial aspects of Optmyzr is its integration with Google Ads, which allows for seamless cross-platform management. With this tool, you can easily track key metrics such as impressions, clicks, conversions, and cost per click across both platforms.

Another useful feature is its reporting capabilities, which allow you to generate custom reports tailored to your needs. You can choose from a variety of templates or create your own report based on specific metrics that matter most to you.

Optmyzr also includes advanced bidding algorithms that help ensure optimal performance for each campaign. Its algorithm analyzes historical data and adjusts bids in real-time based on various factors such as device type, location, time of day and other parameters.

If you're looking for an all-in-one solution for streamlining your Amazon PPC campaigns then Optmyzr should definitely be on your list!

What is the best tool for you?

Now that we have gone through the top Amazon PPC tools available in 2023, it's time to determine which one is best for you. The right tool will depend on your unique needs, budget, and expertise.

If you're just starting with Amazon advertising, Google Ads or Microsoft Advertising can be a good option. Both platforms offer intuitive interfaces that are easy to navigate even for beginners. Plus, they come with robust features such as keyword research and targeting options.

On the other hand, if you're working with a larger budget or have more advanced needs, Kenshoo might be the perfect match. This platform offers enterprise-grade automation and optimization capabilities combined with advanced analytics and reporting features.

For small businesses looking to streamline their ad management process without breaking the bank, Optmyzr can be an excellent choice. It comes at an affordable price point while offering all essential PPC management functionalities like bidding strategies and campaign analysis tools.

Ultimately choosing the best tool depends on your business goals and requirements; whether it's cost-effectiveness or advanced functionality among others – choose what works best for you!


After exploring the top Amazon PPC tools available in 2023, it's clear that each tool has its own unique features and benefits. Ultimately, the best tool for your business will depend on your specific needs and budget.

For those looking for a versatile all-in-one platform with advanced automation capabilities, Kenshoo is a great choice. Optmyzr stands out as an excellent option for businesses seeking more affordable pricing options without sacrificing functionality.

Google Ads and Microsoft Advertising are both powerful platforms that offer robust targeting options and integration with other Google or Microsoft products. However, they may not be ideal for businesses solely focused on Amazon advertising.

Investing in an Amazon PPC tool can help boost sales and increase visibility on the platform. Take some time to research each option thoroughly before making a decision to ensure you're choosing the best fit for your business goals and budget.

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