How to get linkedin company page lead gen form in 2023?

LinkedIn is a social media platform specifically designed for professionals and businesses to connect and grow their network. As business owners, you can take advantage of LinkedIn's company page lead gen form to generate high-quality leads for your business. The LinkedIn Company Page Lead Gen Form allows businesses to capture potential customers' information seamlessly, making it an essential tool in any digital marketer's arsenal. In this post, we will guide you on how to get the LinkedIn Company Page Lead Gen Form in 2023 effectively and how to use it optimally!

What is a LinkedIn Company Page Lead Gen Form?

A LinkedIn Company Page Lead Gen Form is a unique feature that allows businesses to collect leads directly from their company page.

This form appears as an ad on the company's page and enables potential customers to submit their contact information directly, making it easier for businesses to capture leads effectively.

This tool makes lead generation more seamless by removing the need for users to fill out lengthy forms or provide additional personal details. The LinkedIn Company Page Lead Gen Form allows you to customize your call-to-action, headline, and even the questions that are asked within the form itself.

The data captured through a LinkedIn Company Page Lead Gen Form can be accessed through your account's campaign manager or synced with your marketing automation software. This provides valuable insight into which campaigns are generating leads and helps in optimizing future content strategies accordingly.

Incorporating this tool into your digital marketing strategy can help improve lead generation efforts while also streamlining the process of collecting relevant customer data for effective follow-up communication.

How to Get a LinkedIn Company Page Lead Gen Form

Getting a LinkedIn Company Page Lead Gen Form is essential for businesses looking to generate leads and grow their audience on the platform. Here are some steps to follow:

First, make sure you have an active LinkedIn company page. If you don't have one yet, create it by clicking on "Work" at the top of your homepage and selecting "Create a Company Page".

Next, go to your company page dashboard and click on "Admin Tools". From there, select "Lead Generation Forms" and click on "Create a Lead Gen Form".

Choose a template for your form or create one from scratch using the customization options provided.

Add fields that will help you gather relevant information about your prospects. You can include fields such as name, email address, job title, industry, etc.

Customize the call-to-action button text and choose where you want visitors who submit the form to be redirected after they complete it.

Activate your lead gen form by clicking on "Activate Campaign" in the upper right corner of the screen. Your form will now be available for use across all ad campaigns associated with your company page.

Now that you have a LinkedIn Company Page Lead Gen Form set up, it's time to start collecting leads! Here are some tips on how to use it effectively:

1. Use the form to capture leads from your company's website.

Make sure to add a link to the form on your website's home page and in the footer of your pages. This will make it easy for potential customers to submit their information.

2. Use the form to capture leads from your email marketing campaigns.

If you're using email marketing to reach your target audience, make sure to include a link to the form in your email campaigns. This will allow potential customers to easily submit their contact information.

3. Use the form to capture leads from social media platforms.

If you're using social media to market your business, make sure to include a link to the form in your posts. This will allow potential customers to easily submit their contact information.

4. Use the form to capture leads from your website's contact form.

If you have a contact form on your website, make sure to include a link to the form in your sign-up process. This will allow potential customers to easily submit their contact information.

By following these steps, businesses can easily get started with generating qualified leads through LinkedIn's powerful lead gen forms feature.

Tips for Using a LinkedIn Company Page Lead Gen Form

When using a LinkedIn Company Page Lead Gen Form, there are a few tips to keep in mind to ensure you're maximizing its potential.

Firstly, be clear and concise with your form fields. Only ask for the information that is necessary and relevant to your business goals. This will make it more enticing for users to fill out the form and increase conversion rates.

Secondly, use compelling copy on your call-to-action button. Instead of generic phrases like "Submit" or "Download", try something more specific such as "Get Your Free eBook Now". This can entice users further and lead them to take action.

Thirdly, consider offering an incentive for filling out the form such as a free download or access to exclusive content. This can help encourage users who may be hesitant about sharing their information.

By following these tips, businesses can successfully use LinkedIn Company Page Lead Gen Forms to generate leads and boost their marketing efforts.

Track and analyze your results regularly so you can adjust your strategy accordingly. Pay attention to metrics such as conversion rates and total leads generated so you can continuously improve upon your efforts.

LinkedIn Company Page Lead Gen Forms are an essential tool for businesses looking to generate leads and grow their audience. By following these tips, you can ensure your form is effective and engaging for your users.

LinkedIn Company Page Lead Gen Form is a valuable tool for businesses looking to increase lead generation rates and grow their online presence. By following these tips, you can ensure your form is effective and user-friendly.

By following these tips, you'll be well on your way towards effectively utilizing a LinkedIn Company Page Lead Gen Form for optimal results.

How to Use a LinkedIn Company Page Lead Gen Form

Once you have successfully created your LinkedIn Company Page Lead Gen Form, it's time to start using it to generate leads for your business. Here are some tips on how to use this powerful tool:

First and foremost, make sure that your form is easily accessible on your company page. You can do this by adding a call-to-action button or link that takes visitors directly to the lead gen form.

Next, customize the form fields according to the information you need from prospects. Keep in mind that asking for too much information may discourage people from filling out the form, so only ask for what is necessary.

Make sure to also include a compelling headline and description of what visitors will receive in exchange for filling out the form.

This could be anything from a free trial of your product or service, an e-book or whitepaper, or access to exclusive content.

Finally, make sure to activate your form and start collecting leads! By following these simple tips, you'll be well on your way to generating more leads through LinkedIn's powerful lead gen form feature.

Once someone fills out the lead gen form, be sure to follow up with them promptly and provide them with whatever they signed up for. This helps establish trust and credibility with potential customers.

Track and analyze the performance of your LinkedIn Company Page Lead Gen Form using analytics tools provided by LinkedIn or third-party platforms such as Google Analytics. Use this data to optimize your strategy going forward and continually improve results.

Alternatives to the LinkedIn Company Page Lead Gen Form

While LinkedIn Company Page Lead Gen Form is a great tool for generating leads, it may not be the best option for everyone.

There are several alternatives worth considering, depending on your business needs and goals.

One alternative is to create lead generation ads using LinkedIn Campaign Manager. These ads can target specific audiences and include a call-to-action that directs users to a landing page where they can fill out a form with their information.

Another option is to use third-party tools like OptinMonster or SumoMe which integrate with LinkedIn and allow you to create pop-up forms or slide-ins on your website that prompt visitors to provide their contact details.

You could also consider hosting webinars or events as an effective way of generating leads.

By providing valuable content in exchange for contact information, you can attract potential customers who are interested in what you have to offer.

LinkedIn Company Page Lead Gen Form is a powerful tool that can help you generate leads for your business.

By using it wisely and following the tips outlined in this article, you can ensure that your efforts are successful.

Ultimately, it's important to choose the lead generation method that works best for your business. Experimenting with different options will help you find the most effective approach over time.

Conclusion

Having a LinkedIn Company Page Lead Gen Form is an excellent way to generate leads from your company page. By following the steps outlined in this article, you can easily create and set up a form for your business.

Remember that using a lead gen form on LinkedIn requires careful planning and execution. It's essential to optimize your form with relevant questions and ensure that it aligns with your overall marketing goals.

While there are alternative lead generation tools available, such as sponsored content or InMail campaigns, LinkedIn Company Page Lead Gen Form remains one of the most effective options for B2B marketers.

So don't hesitate to use this powerful tool to grow your business on LinkedIn! With some effort and creativity, you can capture high-quality leads through your company page and take advantage of all the benefits that come with it.