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How the Don Quijote Ad Captured the Spirit of Spain and Went Viral 2023

How the Don Quijote Ad Captured the Spirit of Spain and Went Viral 2023

Have you ever seen an advertisement that perfectly captures the essence of a country? The Don Quijote ad did just that for Spain. This viral ad took the world by storm, showcasing the vibrancy and energy of Spanish culture. In this blog post, we will dive into how this iconic ad was able to captivate audiences worldwide and what it says about Spain as a whole. Get ready to explore the exciting world of advertising and discover why the Don Quijote ad is still making waves today!

How the Don Quijote Ad Captured the Spirit of Spain and Went Viral 2023

What is the Don Quijote ad?

The Don Quijote ad is a commercial that was created for the Spanish retail store, El Corte Ingl├ęs. The ad takes inspiration from the classic novel "Don Quixote" by Miguel de Cervantes and follows an elderly man who sets out on a quest to find adventure in modern-day Spain.

The ad features stunning visuals of iconic landmarks and bustling streets throughout Spain, all while showcasing the unique personality of its people. From flamenco dancers to bullfighters, the Don Quijote ad captures the energy and passion that defines Spanish culture.

One of the most notable aspects of this commercial is its use of music. The upbeat soundtrack drives home the message that Spain is a country full of life and excitement. This catchy tune has become synonymous with the advertisement itself and helped it become even more memorable.

The Don Quijote ad perfectly encapsulates what makes Spain such a special place. Its combination of breathtaking scenery, lively music, and captivating storytelling make it not just an advertisement but also a work of art.

How did the ad go viral?

The Don Quijote ad went viral for several reasons. One of the main factors was its creative and humorous approach to promoting Spanish culture. The ad features a man dressed as Don Quijote, riding an old bicycle through different regions of Spain while encountering various challenges along the way.

The ad also utilized social media platforms such as Facebook and YouTube to reach a wider audience. By creating shareable content that resonated with viewers, it quickly gained traction online and generated buzz among social media users.

Another reason why the ad went viral is due to its timing. It was released during a time when people were looking for positive news stories amidst global uncertainty and unrest. The feel-good nature of the ad provided a welcome distraction from the negativity in the news.

Word-of-mouth played a significant role in spreading awareness about the ad. Viewers who found it entertaining shared it with their friends and family on social media or via messaging apps, leading to more views and shares.

The combination of creativity, humor, timely release, strategic use of social media platforms, and word-of-mouth contributed greatly to making this advertisement go viral.

What does the ad say about Spain?

The Don Quijote ad says a lot about Spain and its culture. Firstly, it highlights the country's rich history and literature by featuring the iconic character of Don Quijote. The ad also showcases Spanish architecture, landscapes, and traditions such as bullfighting.

Furthermore, it captures the spirit of Spain by portraying its people as passionate and lively individuals who enjoy life to the fullest. From dancing in the streets to cheering on bullfighters in an arena, the ad shows that Spaniards know how to have fun and celebrate their heritage.

In addition, there is a sense of pride that comes through in the ad – not just for Spain’s cultural achievements and natural beauty but also for its language. The narrator speaks Spanish throughout most of the commercial with only minimal English subtitles.

This advertisement serves as an excellent representation of what makes Spain unique amongst other European countries - from its vibrant culture to its breathtaking scenery - all captured within 90 seconds!

How did it capture the spirit of Spain?

The Don Quijote ad was incredibly successful in capturing the spirit of Spain. The ad features a group of Japanese tourists traveling around Spain, and their experiences are highlighted by the iconic Spanish literature character, Don Quijote. The ad perfectly encapsulates the vibrancy, passion, and adventure that is central to Spanish culture.

One way this ad captures the spirit of Spain is through its celebration of tradition and history. Don Quijote is one of Spain's most famous literary characters, and his presence in the ad serves as an homage to Spain's rich cultural heritage. Additionally, the bright colors and lively music featured throughout the commercial reflect Spain's reputation for being a passionate and vibrant nation.

Another way this ad captures the essence of Spain is through its focus on exploration and adventure. By following these Japanese tourists as they travel around different regions within Spain, viewers get a sense of how diverse and exciting this country can be. From bustling cities to scenic countryside landscapes, there is always something new to discover in Spain.

It's clear that this advertisement expertly captured what makes Spain such a special place: its people's love for life coupled with their deep appreciation for culture and tradition.

Why did it go viral?

The Don Quijote ad went viral for several reasons. Firstly, it was a unique and creative take on the classic story of Don Quijote. The use of modern technology in the ad made it relatable to younger generations while also appealing to those familiar with the tale.

Secondly, the ad captured the essence of Spain's culture and traditions. It showcased various aspects such as flamenco dancing, bullfighting, and even tapas that are synonymous with Spanish culture. This resonated with people across different countries who appreciate cultural diversity.

Thirdly, social media played a significant role in making this ad go viral. The hashtag #LaManeraMasSpanishDeDecir (the most Spanish way to say) used in the campaign encouraged people to create their own content using the same format, leading to widespread sharing on platforms like Twitter and Instagram.

Humor is always an element that can make something go viral quickly. The comical depiction of Don Quijote chasing wind turbines added a touch of humor that appealed to many viewers globally.

A combination of creativity, cultural relevance, social media marketing tactics and humor contributed towards making this ad successfully go viral around the world

What other ads have gone viral?

The Don Quijote ad is not the only one that has gone viral. In fact, there have been many ads over the years that have captured people's attention and become an internet sensation. One of the most popular examples is the Old Spice "The Man Your Man Could Smell Like" campaign from 2010.

This ad featured a shirtless man speaking directly to women, touting the benefits of using Old Spice body wash. The tone was humorous and irreverent, with unexpected visual gags and clever wordplay. It quickly became a hit on social media platforms like Twitter and YouTube.

Another example of a viral ad was Coca-Cola's "Share A Coke" campaign from 2014. This campaign involved printing individual names on Coke bottles and encouraging people to share them with friends or family members whose names were on other bottles. The personalization aspect resonated with consumers, leading to widespread sharing on social 3media.

We cannot forget about Oreo's famous Super Bowl tweet in 2013 during the blackout at the game: "Power out? No problem – you can still dunk in the dark." This simple but effective tweet capitalized on a timely event to promote their product in a fun way.

These are just some examples of ads that caught fire online due to their creativity and ability to connect with audiences emotionally or humorously.


The Don Quijote ad has captured the spirit of Spain and went viral due to its clever use of humor, cultural references, and emotional appeal. It showed how advertising can be used not only to sell products but also to promote a country's culture and heritage.

The success of this ad is a testament to the power of storytelling in marketing campaigns. By tapping into people's emotions and creating relatable content, brands can create an impact that resonates with their audiences long after the campaign is over.

The Don Quijote ad has set a high standard for future marketing campaigns looking to capture the essence of Spain or any other country for that matter. It has shown that by being creative, authentic, and culturally sensitive in their approach, brands can create memorable ads that transcend borders and connect with people on a deeper level.

This ad will go down in history as one of the most iconic commercials ever created - not just because it was funny or entertaining but because it touched people's hearts and reminded them why they love Spain so much!

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