From Sponsored Content to Dynamic Ads - The Ultimate List of LinkedIn Ad Types You Need to Know! 2023

LinkedIn is a powerful social media platform that has revolutionized the way professionals connect with each other. As an advertiser, LinkedIn offers a wide range of ad types to choose from, allowing you to reach your target audience in different ways. Whether it's through sponsored content or dynamic ads, there are countless opportunities to showcase your brand and drive engagement on this platform. In this ultimate guide, we'll explore all the different LinkedIn ad types available so that you can make informed decisions about which ones will work best for your business. So let's dive in and discover everything you need to know!

Sponsored Content

Sponsored content is one of the most popular types of LinkedIn ads that businesses use to reach their target audience. This type of ad appears in users' feeds just like regular posts, but they are labeled as sponsored. The key advantage of sponsored content is that it allows you to promote your brand's message without interrupting your audience's browsing experience.

With sponsored content, you can create different formats such as single-image ads, video ads or carousel ads. You can also choose from various targeting options based on demographics, job titles and interests among others.

One effective way to make the most out of sponsored content is by creating engaging visuals and captions that resonate with your target audience. By doing so, you increase the chances of users clicking through to your website or taking action on your post.

It's important to note that while sponsored content may seem similar to organic posts at first glance, there are some key differences in terms of metrics and performance tracking. Therefore it’s essential for advertisers using this ad type to keep a close eye on their campaigns and optimize them regularly for best results

Dynamic Ads

Dynamic Ads on LinkedIn provide a more personalized experience for the audience. These ads are targeted to specific individuals, based on their profile data, such as job title and industry. Dynamic Ads can display the user's name, company logo or even their job title within the ad creative.

This level of personalization increases the chances of engagement with the audience, making them feel seen and understood as individuals rather than just another target market. With multiple templates available for various goals including lead generation, event promotion and even job listings you can customize your messaging according to your campaign objectives.

LinkedIn Dynamic Ads come in two formats: Follower ads which encourage users to follow your company page and Spotlight ads that drive traffic to landing pages or content assets outside of LinkedIn.

Like sponsored content, dynamic ads can be optimized for performance and tracking using a number of different tools. By tracking the success of your campaigns and adjusting your messaging accordingly, you can ensure that you're reaching your target audience in the most effective way possible LinkedIn Ads: The Ultimate Guide Static vs. Dynamic Ads Static ads are typically lower-cost options that offer limited customization and performance tracking. They can be used for basic lead generation or as a way to drive traffic to landing pages or other external content.

Dynamic ads, on the other hand, are more targeted and personalized and can be used for a variety of purposes such as lead generation, driving traffic to landing pages or content assets outside of LinkedIn, and even advertising your company's brand.

While both types of ads can be effective, dynamic ads offer a more personalised experience that can increase the chances of engagement.

They come in two formats: follower ads which encourage users to follow your company page and Spotlight ads that drive traffic to landing pages or content assets outside of LinkedIn.

In summary, dynamic ads are an effective way to reach a highly-targeted audience with personalized content resulting in higher conversion rates than traditional advertising methods.

Text Ads

Text Ads on LinkedIn are a simple yet effective way to promote your brand, products or services. These ads appear as small text snippets with an image and are placed in the right-hand column of the LinkedIn feed. They're easy to create and can be used for various purposes such as driving traffic to your website, promoting content or generating leads.

One of the benefits of Text Ads is that they have a higher click-through rate compared to other ad formats. This is because they blend seamlessly into users' feeds and don't disrupt their browsing experience. Additionally, you can target specific audiences based on job title, industry, company size and more.

To create a successful Text Ad campaign, it's important to craft compelling ad copy that resonates with your target audience. Focus on highlighting the value proposition of your product or service while keeping the messaging concise and clear.

In summary, text ads are an effective way to promote your brand, products or services to a targeted audience. By targeting specific demographics and crafting compelling ad copy, you can increase the chances of success.

Text Ads can be a valuable addition to any LinkedIn advertising strategy by providing an affordable and efficient way to reach targeted audiences.

Video Ads

Video Ads are an excellent way to showcase your brand and content in a visually appealing format. LinkedIn Video Ads can be either standalone or sponsored content, which means that they appear on the LinkedIn feed of targeted users.

The beauty of video ads is their ability to engage viewers with a strong visual narrative. With LinkedIn's advanced targeting options, you can ensure that your video ad reaches only those who are most likely to benefit from it, making them highly effective for both B2B and B2C marketers.

One key advantage of using video ads is their versatility. Whether you want to promote job openings, share thought leadership pieces or offer product demos, video ads provide a flexible platform where you can play around with different formats and themes.

If you're looking for ways to make your videos even more engaging on LinkedIn specifically, there are several best practices worth noting. For example, consider keeping the length under 30 seconds while also ensuring the first few seconds grab attention quickly.

Incorporating video into your advertising strategy on LinkedIn is definitely something worth considering if you're looking for new ways to reach potential customers with engaging visuals!

Carousel Ads

Carousel Ads on LinkedIn are an excellent way to showcase multiple products, services or solutions in a single ad format. They allow advertisers to display up to ten cards, each with its unique image and headline.

These ads work well for businesses that have complex offerings that require more explanation than a single image and headline can provide. Carousel Ads enable marketers to tell a story or walk prospects through their customer journey by featuring different aspects of their business in sequential order.

The best part about Carousel Ads is the ability to add custom calls-to-action (CTAs) on each card. This feature allows advertisers to tailor the CTA messaging based on where the prospect is at in the funnel.

Since users can swipe left or right within the carousel, it's important to ensure that all cards make sense out of context as well as together. Advertisers must also keep in mind that mobile devices comprise 60% of LinkedIn's traffic; therefore, it's crucial to optimize creative for mobile screens.

If used correctly, Carousel Ads are an effective way for brands with multiple offerings or messages they want to convey simultaneously on LinkedIn.

Lead Gen Forms

Lead Gen Forms are an effective way to capture leads directly from LinkedIn ads. These forms allow advertisers to collect information from potential customers without the need for them to leave LinkedIn, making it a seamless experience.

When users click on an ad that includes a Lead Gen Form, they will be presented with a pre-filled form that contains their name and email address. This means they can submit their information with just one or two clicks, making it more likely that they'll complete the form.

As an advertiser, you can customize your Lead Gen Forms by adding custom fields to gather additional information about your prospects. You can also use this feature to enable automatic lead generation through CRM integrations like Salesforce or Marketo.

With Lead Gen Forms, you can track your results in real-time and optimize future campaigns based on the data collected. This allows you to make informed decisions about where to allocate your budget and which targeting options work best for your business objectives.

Lead Gen Forms offer advertisers a unique opportunity to streamline the lead generation process and drive conversions directly from LinkedIn ads.

Conclusion

From Sponsored Content to Dynamic Ads - The Ultimate List of LinkedIn Ad Types You Need to Know!

LinkedIn, as a social media platform, has gained immense popularity among businesses and professionals around the world. With over 700 million members on its platform, it offers an extensive reach for companies looking to advertise their products or services.

In this article, we have discussed some of the most popular ad types offered by LinkedIn that can help you create successful campaigns. These include sponsored content, dynamic ads, text ads, video ads, carousel ads and lead gen forms.

Sponsored content is perfect for building brand awareness and reaching a larger audience while dynamic ads are highly personalized and effective in generating leads. Text ads are great for promoting specific products or services whereas video ads and carousel ads offer engaging visuals that can capture the attention of your target audience. Finally Lead Gen Forms allow marketers to collect valuable information from potential customers quickly.

By understanding these different ad types offered by LinkedIn advertisers can achieve better results with their marketing efforts leading to more sales conversions. 

With all these features available at hand on LinkedIn's advertising options it's no surprise why so many brands choose it as their preferred choice when it comes down using digital channels towards growth strategies online. So next time you’re planning your marketing budget make sure not forget about LinkedIn!